Rewarding your Fans (of the Week)
I recently read about a new Facebook app that allows you to automatically post a fan of the week based on the interaction of fans on your Facebook page. To me it causes two concerns. Is the fan of the...
View ArticleEntry Workforce and the Web
Cisco recently released a report and asks “Is the Internet a fundamental human necessity? Is a workplace with flexible mobility policies as valuable as salary?” The study reveals that one of those...
View ArticleHistory is what you make it, or in this case record.
Timeline – Facebook’s new way of showcasing yourself to others in your profile – will be launching officially on December 27th. Of course you can get it early or learn about it at...
View ArticleTips for a better You (or Effective Page Status Updates)
Don’t focus on fancy apps; focus on creative status updates. The newsfeed is the goldmine. Only 10% of fan interactions happen on the actual page Wall, while a whopping 90% occur in the newsfeed. What...
View ArticleMillenials and Facebook.
An interesting rant from a young Australian about Friending on Facebook. Worth a watch for those who are targeting this demographic and get a bit of insight into the first digital kids as they enter...
View ArticleAn Average Day on Facebook [INFOGRAPHIC]
With more marketers looking to expand brand awareness on social platforms, Facebook seems like a good place to start. Indeed it has the capacity to deliver the eyeballs in a qualitative way more than...
View ArticleUK vs. US on Pinterest [INFOGRAPHIC]
The following graphic released by Visual.ly shows some differences between U.S. and UK Pinterest users. American users tend to be slightly more towards the X generation women, while UK are more...
View ArticleGetting a Job in the Social Age [Infographic]
I feel that one can never be told enough to manage their social profile. You never know when you might find another opportunity or worse, have to look for one. Employers are looking beyond LinkedIn to...
View ArticleKodachroming Maps with Twitter and the ISS
As a Canadian Astronaut and current Commander of the International Space Station, Chris Hadfield has taken hundreds of images from space and tweeted them. To Dave MacLean of the Nova Scotia Community...
View ArticleGeeks and Nerds
For me there was no distinction between geeks and nerds in the 80s. We were all the same. Though I tried to fit with the football team and get that most sought after locker in jock hall by being the...
View ArticleYesterday’s Tomorrow
Today I had the TV on while doing work at the home office. Tomorrow Never Dies which is a Bond film from back in 1997 was on. One thing that caught my eye was the Ericsson JB988 phone. Bond could...
View ArticleViral: We Must Deliver to the Client! – not
Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that...
View Article1923 or 2013 – Same Diff. Be Changeable.
In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of...
View ArticleRinse This
This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally....
View ArticleDewey Decimal Where Are You?
When I had to do research in high school in the 80s, I was reliant on dated encyclopedias and other research materials which was at best 10 years old, and at most, woefully under performing and...
View ArticleGoogle TV? – Maybe if you made it for Canada
My initial thoughts on buying the GoogleTV Asus cube for my wife was so that we can watch Netflix. Other than that, it was also proven to allow the TV to stream video from a Mac formatted external hard...
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